The target audience for this genre is going to be females who are in their late teens, between the ages of 16-22.
From the questionnaire it is clear that these audience members would prefer to watch Orange Unsigned Acts in comparison to the X-factor, indicating that they try to be different and less mainstream in their music tastes therefore making them the ideal audience for our chosen genre. The questionnaire also revealed that these viewers use iPods to listen to their music which they download songs from iTunes and illegal download sites mostly, which again is relevant as this way of getting music is very popular within this age range.
The target audience preferred Indie Pop from the other sub-genres of Indie music and they preferred to see a band in an Indie Pop music video; however a solo artist had a very similar amount of results. The audience relate to the artist/band through eye-contact with the camera by using point-of-view shots and the questionnaire showed that audience members prefer to see a story that relates to the lyrics of the song in the music video in comparison to just the artist/band singing into the camera or on a stage.
The target audience preferred Indie Pop from the other sub-genres of Indie music and they preferred to see a band in an Indie Pop music video; however a solo artist had a very similar amount of results. The audience relate to the artist/band through eye-contact with the camera by using point-of-view shots and the questionnaire showed that audience members prefer to see a story that relates to the lyrics of the song in the music video in comparison to just the artist/band singing into the camera or on a stage.
The target audience expect the colours on an Indie Pop CD cover to be dark, simple colours such as black, green and red and they also expect the album name to be quite simple or on a complete different scale of unusual, which links to the quirky style of Indie Pop. On an Indie Pop CD back cover, we found out that the viewer expects the font style and colour of the text to be the same as on the front cover.
The questionnaire also told us that the audience expect the image used on the magazine advert for the album to be the same as the image that is used on the actual CD, making it easy to recognise the band/artist in a shop. The audience also expect the font and colour used on the magazine advert to be the same as on the CD cover, creating a theme throughout the whole album which again, makes it recognisable for the audience. The target audience also like to see star ratings, popular/well-known songs and the band’s/artist’s website to be featured on the album magazine advertisement.
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