Section 1
Section 2
Our chosen company is going to be Universal Music Group (UMG), subdivision Universal Music UK, Island Records. We have decided to use this company as they are part of the “big four” record companies which produces and distributes various genres of music however the subdivision of Island Records means that the main focus on genres that are released are rock and pop therefore narrowing down specific audiences.
The subdivision Universal Music UK, Island Records was founded by Chris Blackwell in Jamaica, 1959 however in May 1962 the company relocated to the UK until Blackwell sold the label to PolyGram. From that moment Island was known as the largest indie record label in history and had a major influence on the music scene in the early 1970’s. In 1998 all of PolyGram and its associated labels were purchased by Seagrams who are now under the Universal Music Group. Since Universal has taken over it has resulted in a separation of brands and genres in order to appeal to a variety of specific audiences.
The company is also linked with NBC Universal, a media and entertainment company, which means that our artist will have a better chance of being heard due to Universal Studios and the Universal Channel only playing songs by artists who are part of the Universal Music Group. This is significant as it means that if our artists song is used as part of the soundtrack for a film or television show the artist will have a better chance at recognition depending on the genre and age group of the specific entertainment.
A variety of artists are signed to Island Records such as Akon, Keane and Tom Waits however the artists that are specific to our chosen genre of Indie Pop are Florence + The Machine, Pearl and the Puppets and Remi Nicole. The majority of Indie Pop artists that are signed to this label are female solo artists which is noteworthy for our group as a potential artist that we have chosen is a female solo artist. This is also beneficial for us as it shows us that they have an important control over a solo female artists and this means that they’ll be able to ‘push’ our artist out onto the music scene.
A common theme that recurs throughout the genres of music and the artists within the company/label are that they are very gender based such as solo male artists dominating the rap/hip-hop genre. Another common theme that is recurring is that certain genres are dominated by solo artists such as the Indie Pop genre; this can be beneficial yet detrimental to our chosen artist as it proves that our solo female artist will have a chance of being recognised since so many have been since they joined Island Records however since the Indie Pop genre is dominated by these types of artists it may present the fact that she’ll blend into the other artists and not stand out enough to specific target audiences.
In the music industry, a record label is a brand associated with the marketing of music recordings and music videos. A record label is the company that manages its brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and copyright protection of recordings and music videos. Record labels are often under the control of a corporate organization called a music group. A music group is usually owned by a holding company which has non-music divisions as well.
There are four major record labels or major institutions that dominate music; these are Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI. Each of these labels consists of many smaller companies which work with different genres of music and are in different regions to help distribute their products more efficiently.
There are four major record labels or major institutions that dominate music; these are Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI. Each of these labels consists of many smaller companies which work with different genres of music and are in different regions to help distribute their products more efficiently.
Record companies that are not under the control of the four major record labels are known as independent or minor institutions. These types of companies produce and distribute their own music themselves. Since they have less money in comparison to the major institutions it makes it harder for them to produce and distribute successfully. In order for these types of companies to gain money with their production and distribution costs they can be bought by a major institution therefore becoming part of their smaller companies.
Section 2
Our chosen company is going to be Universal Music Group (UMG), subdivision Universal Music UK, Island Records. We have decided to use this company as they are part of the “big four” record companies which produces and distributes various genres of music however the subdivision of Island Records means that the main focus on genres that are released are rock and pop therefore narrowing down specific audiences.The subdivision Universal Music UK, Island Records was founded by Chris Blackwell in Jamaica, 1959 however in May 1962 the company relocated to the UK until Blackwell sold the label to PolyGram. From that moment Island was known as the largest indie record label in history and had a major influence on the music scene in the early 1970’s. In 1998 all of PolyGram and its associated labels were purchased by Seagrams who are now under the Universal Music Group. Since Universal has taken over it has resulted in a separation of brands and genres in order to appeal to a variety of specific audiences.
The company is also linked with NBC Universal, a media and entertainment company, which means that our artist will have a better chance of being heard due to Universal Studios and the Universal Channel only playing songs by artists who are part of the Universal Music Group. This is significant as it means that if our artists song is used as part of the soundtrack for a film or television show the artist will have a better chance at recognition depending on the genre and age group of the specific entertainment.
A variety of artists are signed to Island Records such as Akon, Keane and Tom Waits however the artists that are specific to our chosen genre of Indie Pop are Florence + The Machine, Pearl and the Puppets and Remi Nicole. The majority of Indie Pop artists that are signed to this label are female solo artists which is noteworthy for our group as a potential artist that we have chosen is a female solo artist. This is also beneficial for us as it shows us that they have an important control over a solo female artists and this means that they’ll be able to ‘push’ our artist out onto the music scene.
A common theme that recurs throughout the genres of music and the artists within the company/label are that they are very gender based such as solo male artists dominating the rap/hip-hop genre. Another common theme that is recurring is that certain genres are dominated by solo artists such as the Indie Pop genre; this can be beneficial yet detrimental to our chosen artist as it proves that our solo female artist will have a chance of being recognised since so many have been since they joined Island Records however since the Indie Pop genre is dominated by these types of artists it may present the fact that she’ll blend into the other artists and not stand out enough to specific target audiences.
As a group we find that out chosen company/label is a suitable organisation to work with for this project as it tailors to a specific genre which will allow us to have a chance at targeting our specific audience at hearing our artist and buying the CD therefore creating money for us and the company. The fact that our artist could be heard within a film or television show is important to us as it means that we plan who we
will finally use, it has to cater to many people as well as our chosen audience.
This links takes you to Universal Music Group's personal YouTube page
No comments:
Post a Comment