Comparable Products CD Album Advert

Florence + The Machine - ‘Lungs’

Image
The artist is wearing the same clothes as she is on the CD cover; she is also wearing the lungs around her neck, this creates a serious yet quirky feel to the band. This makes the CD and band easily recognisable for the audience in a shop. The image is the largest thing on the advert and is the only colour allowing the focus to be on the artist and stand out easily against for the audience.

Copy
The bands’ name is in a handwritten font style, which is quite feminine linking with the woman on the advert. The other text, predominately the word ‘Lungs’ and what is underneath it, is simple and structured in comparison yet is effective as it shows the important information clearly.

The white font colour stands out against the black eye catching background making it attention grabbing for the audience. The audience are spoken to by there being a list of certain popular songs so that the audience would want to go out and buy the CD in order to hear other songs by the band.

Target Audience
There is no specific target audience however the dark colours and serious tone that has been created allow for the assumption of the target audience to be older teenagers to young adults.

Tagline/Title
No tagline has been used however the album name is in a larger text so it stands out clearly for the audience when buying the CD. The use of the listings ‘CD, Deluxe CD, Vinyl, Digital’ also stands out allowing the audience to see a list of different ways in which they can listen to the album.

Representation
The main representation from this advert is women as the only person on the advert is a woman and she is portrayed as being strong and independent.

Enigma
An enigma has been created from the use of specific songs to attract the audience, as they would want to buy the CD and listen to more by the band. The dark colours and simplicity of the advert also create an enigma.

Attract Target Audience
Since the target audience is women, the female on the advert will attract audiences as they can relate to her if they are of a similar age. The single image and dark background also attract the audience because of its simplicity. 

Comparable Products CD Album Advert

The Drums - ‘The Drums'

Image
The image that has been used cover the whole of the poster and the stage curtains that have been used for the image create an idea/reference to the band performing live gigs. The image is simple and not very eye catching however it creates intrigue and mystery for the audience, as they cannot make an immediate judgement on the band.

Copy
The brightest colour on the advert is the blue of the curtains making them stand out and attract the audiences’ attention. The colour blue is seen as a masculine colour therefore creating the idea that the band members are males, the colour blue also creates a sense of calm and relaxation.

The white font that has been is simple and the use of the writing being in a block font style that stands out since it is so big allows it to be attention grabbing for the audience.

Target Audience
Since there are no band members in the advert it can be deduced that the target audience are going to be males because of the masculine colour that has been used. The image creates the idea that the band are quirky therefore the target audience could also be teenagers.

Tagline/Title/Name
No tagline has been used indicating that the bands album is going to be self-titled. From this it is important that it stands out for the audience and the simple, white, large font that has been used achieves this.

Representation
There is no clear representation as there are no band members to be seen on the album advert however it is possible that the main representation is going to be of men as the curtain colour is the masculine colour of blue.

Enigma
An enigma has been created by there not being any band members shown on the advert, which creates a mysterious feel to the advert therefore creating intrigue for the audience.

Attract Target Audience
Since the target audience is more than likely men the masculine colours aid in attracting them. The large, white, simple font is easily recognisable for the audience and the bands name is easily recognisable from the font as the audience do not have to stare at the advert for a long time in order to figure out who the advert is for.

Comparable Products CD Album Advert

Marina and The Diamonds - ‘The Family Jewels’

Image
The image that has been used covers up the majority of the advert and shows the artist to be lying down sideways. This immediately creates an unusual feel therefore creating an unusual feel to the artist. The viewer cannot see if the artist is wearing clothes and by the facial expression she appears promiscuous and portrayed as a sexual object creating a negative representation. The background consists of a material print which appears old-fashioned, the dull tones from the background help to make the artist herself, the artist’s name and the album title to stand out clearly on the advert. The brightest colour on the advert of the artist’s face, the other tones are dull and lifeless in comparison allowing the artist to be the centre of attention in the image.

Copy
The artist’s name and the album title are written in a handwritten font which appears natural yet messy. This indicates that the artist can be seen as unconventional as she appears normal yet her writing isn’t. The text at the bottom of the advert is a simple block font which doesn’t take attention away from the image; it also allows the text to be read clearly by the audience. The name and bottom text is in white, meaning that it stands out easily against the darker tones in the image therefore grabbing the audience’s attention.

Target Audience
The target audience appears to be females as the artist is a woman and the font style looks feminine. However as the artist is portrayed as possibly a sexual object by the positioning in the image, the album could also be targeted at men. The age range is mostly young adults as they can relate the artist. 

Tagline/Title
The title of the album ‘The Family Jewels’ indicates that the artist is unusual as the title itself is fun and quirky. The name also links with the artist’s name ‘Marina and the Diamonds’ as this is what the ‘Jewels’ could be a reference to.

Representation
The main representation in the advert is of women, yet a negative representation. The positioning of the artist portrays her as a sexual object as she could be seen as looking promiscuous and the audience cannot see if she is wearing any clothes or not.

Enigma
An enigma has been created by the unusual positioning of the artist in a side-ways style portrays her to be different and helps the audience understand how quirky she is as an artist.

Attract Intended Audience
The large handwritten font of the artist’s name and album title attract the audience as this is eye-catching and stands out easily for them. The way that the image covers the majority of the advert also helps to attract viewers as the artist can be seen clearly and is the focus of the advert since she is quite central to the frame.

Comparable Products CD Album Advert

Ellie Goulding - ‘Lights’

Image
The artist in the image does not have a lot of make up on in comparison to other Indie Pop artists, this creates a vary laid back feel to the advert as it isn’t intimidating to the audience. Her hair is styled naturally which matches the makeup and reinforces an idea that her music is more importance in comparison to her image. She is wearing a black top which is quite bland and it makes her look natural and plain as an artist, but due to this she appears to be unique as most pop artists dress glamorously and over the top. The golden streaks in the artists’ hair add to the effect that has been created on the black background, making the artists face stand out, the streaks also attract audience’s attention as well as adding sophistication and glamour to the advert.

Copy
A retro styled front has been used for the artists name and the title of the album, the fonts are bright which reflect the album title ‘Lights’ as well as the golden streaks in the artists hair. The vibrant yellow coloured text emphasises the title of the album due to ‘lights’ being yellow and bright. The colour scheme for this advert is quite natural with blacks, whites and vibrant yellows. The artists name also stands out more due to its brightness and size.

Target Audience                                                                                                  
There is no specific target audience given on the advert, however from the bright colours and simplistic clothing of the artist it seems that the target audience are going to be teenagers. The target audience could also be young adults, predominately women as they can relate to the artist herself.

Tagline/Title
The advert has no tagline however various quotes from music magazines have been shown with a star rating next to them. The is attention grabbing as the audience will believe these opinions and then go out and buy the CD to form their own opinions on it.

Representation
The representation here is teenagers and/or is young adults as stated earlier from the simplistic clothing and bright colours used.


Enigma

An enigma has been created by the use of star ratings as it fuels the audience’s curiosity therefore making them want to buy the album to compare their opinions with the people who rated it, they are also a very effective way of promoting the album and reviewers. 

Attract Intended Audience
The showing of star ratings and colours used all benefit in attracting the intended audience as they are eye catching and the star ratings are not something you see on many Indie Pop album adverts, they are commonly found on albums within the Rock genre.

Comparable Products CD Album Advert

Arcade Fire - 'Neon Bible'

Image
The image that has been used represents a bible with neon coloured outlines on it, this links clearly to the album name ‘Neon Bible’. This image also gives an unusual feel to the album and the colour used allows the image to stand out easily and grab the audience’s attention. The lines around the image are white, which links with the text colour used, allowing the viewer’s eyes to be drawn to the neon colours. The only bright colour used in the advert is the neon pages of the ‘bible’, making this element stand out from the overall advert as the black background gives a serious tone to the band and album.

Copy
The information given is in a block font which is simple and easy to read. The band’s name is written in a handwritten block font which allows the name to stand out on the advert therefore making it clear to see. The text is in white which allows the information to stand out clearly on the advert in a simple way as the background is black.

Target Audience
There is no specific target audience given on the advert, however from the black background the advert has a serious tone to it which gives the impression that the album may be targeted at adults or older teenagers. The dark colours used also imply that the album may be targeted at a male audience as the colours are seen to be masculine colours.

Tagline/Title
The advert has no tagline however the album name ‘Neon Bible’ is an unusual name and creates a different feel to the band and album in comparison to other bands from the same/similar genres.

Representation
The representation here could be young adults or older teenagers as stated earlier from the black background and the serious tone created.

Enigma
The black background helps to create an enigma as the album and band seem serious and the overall advert stands out easily in a magazine as the colours are so dark in comparison to other album adverts.

Attract Intended Audience
The listing of popular songs from the album and the offers of limited editions of the album help to attract viewers as they may want to hear other songs if they enjoy the ones listed. The black eye catching background also helps to attract audiences as it is not something you’d expect on a album advert.

Comparable Products CD Cover

The Kooks - ‘Inside In Inside Out'

Front Cover
Image

The band are presented as being very musical as the only props that can be seen on the CD cover are of the bands instruments presenting the idea that music is very important to them and is more important than their image. The bands messy hair and clothing create an idea of youth therefore appealing to the bands target audience. 

None of the member of the band are looking at the camera also reinforcing the idea that the music is more important to them than their looks. The image has been taken from a mid shot in order for the audience to see all of the members clearly therefore making them identifiable. 

Copy

The white background creates an idea of simplicity and when used with the black and white image of the band it reinforces the idea that music is very important to the band. The font that has been used is in a block style in keeping with the idea of simplicity; the band name is in the font colour black so it stands out clearly against the white background, also creating a simplistic theme. The album title being in red stands out the most on the front cover therefore grabbing the audiences’ attention, the colour red has connotations of danger however I do not feel that is the reason why this particular has been used.

Target Audience

From the front cover the target audience for the band will be teenagers to young adults due to the band’s clothing and messy hair.

Tagline/Title

There is no tagline on the front cover however the use of colour for the album title is what will grab the audiences’ attention.

Representation

The main representation that can be seen from the front cover is of youth, due to the bands messy hair and clothing. The simplistic colours that have been used also aid this representation of teenagers sometimes being simple.

Enigma

An enigma has been created by the simplistic colouring of the background and how the band aren’t in colour therefore leaving the audience to make up their own opinion on how the band are going to be musically.

Image of Band/Artist Presented

A serious image of the band has been created due to the simplistic colouring of the overall album cover and how the audience are able to make up their own viewpoint of the bands music.

Inlay
Right Inlay

The inlay on the right side carries out the black and white theme that has been established from the front cover with a streak of red over the image of the band. The streak of red is spelling out the word ‘Out’ which links with the album title of ‘Inside In Inside Out’. At the top of the image there is a section against a black background with white writing showing the bands thanks to various people they know.

Left Inlay
The left inlay continues the black and white theme with the use of the colour red showing various filmstrips. On these film-strips it shows pictures of the band messing around, reinforcing the representation of youth and the young image the band have presented.

Back Cover
The back cover shows a blurred long shot of the band, reinforcing the simplistic theme that has been established from the front cover. It is also in black and white, which continues the black and white theme that was seen from the front cover as well as establishing the idea of the bands music being more important than their looks.

The track list is on the left hand side of the back cover with the font being quite small and the font colour black, the black font continues throughout the CD however it is not very attention grabbing for the audience. A barcode and the bands website can be seen in the top right hand side of the back cover, this allows the audience to have the option of finding out more about the band if they choose too.

Comparable Products CD Cover

Ellie Goulding - ‘Lights’

Front Cover

Image
The artists costume cannot be seen fully however it is the simple colour of black. This creates a serious tone for the album and artist as it doesn’t take away from the attention that should be on the gold patterns in the artist hair. The gold in the artists hair and the background surround her resemble the lights that are referenced in the album title. The soft lighting used in the image creates a soft tone to the cover and emphasises the artist’s youth.

The image has been taken from a mid shot which allows all of the artist’s hair and face to be fully seen, as the artist take up nearly all of the frame it makes her the focus for the audience.

Font and Colour
A retro styled front has been used for the artists name and the title of the album, the fonts are bright which reflect the album title ‘Lights’ as well as the golden streaks in the artists hair. The vibrant yellow coloured text emphasises the title of the album due to ‘lights’ being yellow and bright. The colour scheme for is quite natural with blacks, whites and vibrant yellows. The artists name also stands out more due to its brightness and size.

Target Audience
There is no specific target audience given on the advert; however from the bright colours and simplistic clothing of the artist it seems that the target audience are going to be teenagers. The target audience could also be young adults, predominately women as they can relate to the artist herself. The overall image is quite feminine due to the golden tones which may also add to the album being targeted more towards this gender.

Tagline/Title/Name
There is no tagline on the CD cover, the album name ‘Lights’ is short and simple which makes it easy to remember and the cover clearly links to the albums name

Representation
The representation here is teenagers and/or is young adults as stated earlier from the simplistic clothing and bright colours used. The representation of women can also be seen as the artist is female.

Enigma
The gold colours on the cover image help to create an enigma for the audience as they appear unusual and stand out clearly. The way that the artist fills most of the frame also creates an enigma as she is easily recognisable on a shelf in a shop to a potential buyer.

Image of Band/Artist Presented
The artist appears like she has some form of lights in her hair as the golden colours represent strand of her hair therefore creating a positive presentation of the artist. The way that the singer is looking away from the camera to 
one side also implies that she is shy and adds to the idea that she is young.

Back Cover

The back cover consists of a black background which gives a simple style to the CD but implies the album is serious in its tone. The track list is the same font that has been used on the front cover, which is a retro and feminine style, which gives a consistent theme to the whole CD. All of the text is yellow, which is the same style that has been used on the front cover which links to the album name ‘Lights’ as well as allowing the text to stand out clearly against the black background.

The track list is in the centre of the back cover allowing it to grab the audience’s attention and be read easily and clearly by the audience. The barcode is in the top centre and the artist’s website is written at the bottom centre, indicating that when the CD is bought bonus content will be unlocked, persuading people to buy it in order to find out what the bonus content will be.