Comparable Products CD Album Advert

Marina and The Diamonds - ‘The Family Jewels’

Image
The image that has been used covers up the majority of the advert and shows the artist to be lying down sideways. This immediately creates an unusual feel therefore creating an unusual feel to the artist. The viewer cannot see if the artist is wearing clothes and by the facial expression she appears promiscuous and portrayed as a sexual object creating a negative representation. The background consists of a material print which appears old-fashioned, the dull tones from the background help to make the artist herself, the artist’s name and the album title to stand out clearly on the advert. The brightest colour on the advert of the artist’s face, the other tones are dull and lifeless in comparison allowing the artist to be the centre of attention in the image.

Copy
The artist’s name and the album title are written in a handwritten font which appears natural yet messy. This indicates that the artist can be seen as unconventional as she appears normal yet her writing isn’t. The text at the bottom of the advert is a simple block font which doesn’t take attention away from the image; it also allows the text to be read clearly by the audience. The name and bottom text is in white, meaning that it stands out easily against the darker tones in the image therefore grabbing the audience’s attention.

Target Audience
The target audience appears to be females as the artist is a woman and the font style looks feminine. However as the artist is portrayed as possibly a sexual object by the positioning in the image, the album could also be targeted at men. The age range is mostly young adults as they can relate the artist. 

Tagline/Title
The title of the album ‘The Family Jewels’ indicates that the artist is unusual as the title itself is fun and quirky. The name also links with the artist’s name ‘Marina and the Diamonds’ as this is what the ‘Jewels’ could be a reference to.

Representation
The main representation in the advert is of women, yet a negative representation. The positioning of the artist portrays her as a sexual object as she could be seen as looking promiscuous and the audience cannot see if she is wearing any clothes or not.

Enigma
An enigma has been created by the unusual positioning of the artist in a side-ways style portrays her to be different and helps the audience understand how quirky she is as an artist.

Attract Intended Audience
The large handwritten font of the artist’s name and album title attract the audience as this is eye-catching and stands out easily for them. The way that the image covers the majority of the advert also helps to attract viewers as the artist can be seen clearly and is the focus of the advert since she is quite central to the frame.