Ellie Goulding - ‘Lights’
Front Cover
Image
The artists costume cannot be seen fully however it is the simple colour of black. This creates a serious tone for the album and artist as it doesn’t take away from the attention that should be on the gold patterns in the artist hair. The gold in the artists hair and the background surround her resemble the lights that are referenced in the album title. The soft lighting used in the image creates a soft tone to the cover and emphasises the artist’s youth.
The image has been taken from a mid shot which allows all of the artist’s hair and face to be fully seen, as the artist take up nearly all of the frame it makes her the focus for the audience.
Font and Colour
A retro styled front has been used for the artists name and the title of the album, the fonts are bright which reflect the album title ‘Lights’ as well as the golden streaks in the artists hair. The vibrant yellow coloured text emphasises the title of the album due to ‘lights’ being yellow and bright. The colour scheme for is quite natural with blacks, whites and vibrant yellows. The artists name also stands out more due to its brightness and size.
Target Audience
There is no specific target audience given on the advert; however from the bright colours and simplistic clothing of the artist it seems that the target audience are going to be teenagers. The target audience could also be young adults, predominately women as they can relate to the artist herself. The overall image is quite feminine due to the golden tones which may also add to the album being targeted more towards this gender.
Font and Colour
A retro styled front has been used for the artists name and the title of the album, the fonts are bright which reflect the album title ‘Lights’ as well as the golden streaks in the artists hair. The vibrant yellow coloured text emphasises the title of the album due to ‘lights’ being yellow and bright. The colour scheme for is quite natural with blacks, whites and vibrant yellows. The artists name also stands out more due to its brightness and size.
Target Audience
There is no specific target audience given on the advert; however from the bright colours and simplistic clothing of the artist it seems that the target audience are going to be teenagers. The target audience could also be young adults, predominately women as they can relate to the artist herself. The overall image is quite feminine due to the golden tones which may also add to the album being targeted more towards this gender.
Tagline/Title/Name
There is no tagline on the CD cover, the album name ‘Lights’ is short and simple which makes it easy to remember and the cover clearly links to the albums name
There is no tagline on the CD cover, the album name ‘Lights’ is short and simple which makes it easy to remember and the cover clearly links to the albums name
Representation
The representation here is teenagers and/or is young adults as stated earlier from the simplistic clothing and bright colours used. The representation of women can also be seen as the artist is female.
The representation here is teenagers and/or is young adults as stated earlier from the simplistic clothing and bright colours used. The representation of women can also be seen as the artist is female.
Enigma
The gold colours on the cover image help to create an enigma for the audience as they appear unusual and stand out clearly. The way that the artist fills most of the frame also creates an enigma as she is easily recognisable on a shelf in a shop to a potential buyer.
The gold colours on the cover image help to create an enigma for the audience as they appear unusual and stand out clearly. The way that the artist fills most of the frame also creates an enigma as she is easily recognisable on a shelf in a shop to a potential buyer.
The artist appears like she has some form of lights in her hair as the golden colours represent strand of her hair therefore creating a positive presentation of the artist. The way that the singer is looking away from the camera to
one side also implies that she is shy and adds to the idea that she is young.
Back Cover
The back cover consists of a black background which gives a simple style to the CD but implies the album is serious in its tone. The track list is the same font that has been used on the front cover, which is a retro and feminine style, which gives a consistent theme to the whole CD. All of the text is yellow, which is the same style that has been used on the front cover which links to the album name ‘Lights’ as well as allowing the text to stand out clearly against the black background.
The track list is in the centre of the back cover allowing it to grab the audience’s attention and be read easily and clearly by the audience. The barcode is in the top centre and the artist’s website is written at the bottom centre, indicating that when the CD is bought bonus content will be unlocked, persuading people to buy it in order to find out what the bonus content will be.
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