Ellie Goulding - ‘Lights’
Image
The artist in the image does not have a lot of make up on in comparison to other Indie Pop artists, this creates a vary laid back feel to the advert as it isn’t intimidating to the audience. Her hair is styled naturally which matches the makeup and reinforces an idea that her music is more importance in comparison to her image. She is wearing a black top which is quite bland and it makes her look natural and plain as an artist, but due to this she appears to be unique as most pop artists dress glamorously and over the top. The golden streaks in the artists’ hair add to the effect that has been created on the black background, making the artists face stand out, the streaks also attract audience’s attention as well as adding sophistication and glamour to the advert.
Copy
A retro styled front has been used for the artists name and the title of the album, the fonts are bright which reflect the album title ‘Lights’ as well as the golden streaks in the artists hair. The vibrant yellow coloured text emphasises the title of the album due to ‘lights’ being yellow and bright. The colour scheme for this advert is quite natural with blacks, whites and vibrant yellows. The artists name also stands out more due to its brightness and size.
The artist in the image does not have a lot of make up on in comparison to other Indie Pop artists, this creates a vary laid back feel to the advert as it isn’t intimidating to the audience. Her hair is styled naturally which matches the makeup and reinforces an idea that her music is more importance in comparison to her image. She is wearing a black top which is quite bland and it makes her look natural and plain as an artist, but due to this she appears to be unique as most pop artists dress glamorously and over the top. The golden streaks in the artists’ hair add to the effect that has been created on the black background, making the artists face stand out, the streaks also attract audience’s attention as well as adding sophistication and glamour to the advert.
Copy
A retro styled front has been used for the artists name and the title of the album, the fonts are bright which reflect the album title ‘Lights’ as well as the golden streaks in the artists hair. The vibrant yellow coloured text emphasises the title of the album due to ‘lights’ being yellow and bright. The colour scheme for this advert is quite natural with blacks, whites and vibrant yellows. The artists name also stands out more due to its brightness and size.
Target Audience
There is no specific target audience given on the advert, however from the bright colours and simplistic clothing of the artist it seems that the target audience are going to be teenagers. The target audience could also be young adults, predominately women as they can relate to the artist herself.
There is no specific target audience given on the advert, however from the bright colours and simplistic clothing of the artist it seems that the target audience are going to be teenagers. The target audience could also be young adults, predominately women as they can relate to the artist herself.
Tagline/Title
The advert has no tagline however various quotes from music magazines have been shown with a star rating next to them. The is attention grabbing as the audience will believe these opinions and then go out and buy the CD to form their own opinions on it.
The advert has no tagline however various quotes from music magazines have been shown with a star rating next to them. The is attention grabbing as the audience will believe these opinions and then go out and buy the CD to form their own opinions on it.
Representation
The representation here is teenagers and/or is young adults as stated earlier from the simplistic clothing and bright colours used.
Enigma
The representation here is teenagers and/or is young adults as stated earlier from the simplistic clothing and bright colours used.
Enigma
An enigma has been created by the use of star ratings as it fuels the audience’s curiosity therefore making them want to buy the album to compare their opinions with the people who rated it, they are also a very effective way of promoting the album and reviewers.
Attract Intended Audience
The showing of star ratings and colours used all benefit in attracting the intended audience as they are eye catching and the star ratings are not something you see on many Indie Pop album adverts, they are commonly found on albums within the Rock genre.
The showing of star ratings and colours used all benefit in attracting the intended audience as they are eye catching and the star ratings are not something you see on many Indie Pop album adverts, they are commonly found on albums within the Rock genre.
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