Arcade Fire - 'Neon Bible'
Image
The image that has been used represents a bible with neon coloured outlines on it, this links clearly to the album name ‘Neon Bible’. This image also gives an unusual feel to the album and the colour used allows the image to stand out easily and grab the audience’s attention. The lines around the image are white, which links with the text colour used, allowing the viewer’s eyes to be drawn to the neon colours. The only bright colour used in the advert is the neon pages of the ‘bible’, making this element stand out from the overall advert as the black background gives a serious tone to the band and album.
Copy
The information given is in a block font which is simple and easy to read. The band’s name is written in a handwritten block font which allows the name to stand out on the advert therefore making it clear to see. The text is in white which allows the information to stand out clearly on the advert in a simple way as the background is black.
The image that has been used represents a bible with neon coloured outlines on it, this links clearly to the album name ‘Neon Bible’. This image also gives an unusual feel to the album and the colour used allows the image to stand out easily and grab the audience’s attention. The lines around the image are white, which links with the text colour used, allowing the viewer’s eyes to be drawn to the neon colours. The only bright colour used in the advert is the neon pages of the ‘bible’, making this element stand out from the overall advert as the black background gives a serious tone to the band and album.
Copy
The information given is in a block font which is simple and easy to read. The band’s name is written in a handwritten block font which allows the name to stand out on the advert therefore making it clear to see. The text is in white which allows the information to stand out clearly on the advert in a simple way as the background is black.
Target Audience
There is no specific target audience given on the advert, however from the black background the advert has a serious tone to it which gives the impression that the album may be targeted at adults or older teenagers. The dark colours used also imply that the album may be targeted at a male audience as the colours are seen to be masculine colours.
There is no specific target audience given on the advert, however from the black background the advert has a serious tone to it which gives the impression that the album may be targeted at adults or older teenagers. The dark colours used also imply that the album may be targeted at a male audience as the colours are seen to be masculine colours.
Tagline/Title
The advert has no tagline however the album name ‘Neon Bible’ is an unusual name and creates a different feel to the band and album in comparison to other bands from the same/similar genres.
The advert has no tagline however the album name ‘Neon Bible’ is an unusual name and creates a different feel to the band and album in comparison to other bands from the same/similar genres.
Representation
The representation here could be young adults or older teenagers as stated earlier from the black background and the serious tone created.
The representation here could be young adults or older teenagers as stated earlier from the black background and the serious tone created.
Enigma
The black background helps to create an enigma as the album and band seem serious and the overall advert stands out easily in a magazine as the colours are so dark in comparison to other album adverts.
The black background helps to create an enigma as the album and band seem serious and the overall advert stands out easily in a magazine as the colours are so dark in comparison to other album adverts.
Attract Intended Audience
The listing of popular songs from the album and the offers of limited editions of the album help to attract viewers as they may want to hear other songs if they enjoy the ones listed. The black eye catching background also helps to attract audiences as it is not something you’d expect on a album advert.
The listing of popular songs from the album and the offers of limited editions of the album help to attract viewers as they may want to hear other songs if they enjoy the ones listed. The black eye catching background also helps to attract audiences as it is not something you’d expect on a album advert.
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