Florence + The Machine - 'Lungs'
Image
The main prop used are the lungs around the artist’s neck, these reflect and link with the album name ‘Lungs’ and indicates that the main singer is implied to have a powerful voice. The prop also shows the artist to be quirky compared to other artists. The birds seen in the background behind the singer also add to the artist being considered quirky in comparison to other artists of similar and different genres. The birds have connotations of nature as well as the flowers seen in the background; this suggests that although the singer has a powerful voice she is still feminine. The revealing chain top that the artist is wearing portrays the artist as a sexual object therefore creating a negative representation of women.
The black border around the image of the artist helps to keep the audience’s focus on the picture as well as making it stand out clearly. The background behind the artist consists of dull colours which have connotations of being mysterious and serious, this allows the singer’s red hair to stand out easily against these darker tones and allow her to become the focus. The lungs are a rich red colour, yet different from the artists hair, which makes them eye catching to the audience.
The image is a mid-shot and the artist is positioned the middle of the frame, which allows the lungs to be seen as clearly since they are a link with the title of the album. This also makes the artist wholly viewable, whilst also being the audience’s centre attention.
Copy
The writing of the band is in a handwritten style which links to the natural feel of the background in the image. The font is also feminine looking which is suitable as the artist is a woman. The text colour is white as it is available to stand out clearly against the black background.
Target Audience
From the image it is not clear who the target audience is however, from the quirky tones received from the elements discovered such as the colours and lungs prop it seems like the CD would be targeted at teenagers to young adults.
Tagline/Title/Name
There is no tagline on the CD cover, however the album name ‘Lungs’ is commonly linked with singing and the use of this indicates that the artist is a powerful singer.
Representation
The representation portrayed is of women and as the artist is alone on the cover, this indicates that she is strong and independent therefore creating a positive representation of women.
Enigma
The props and colours used have created an enigma as the colouring creates a moody feel with the help of the props creating the impression that the artist is unique.
Image of Band/Artist Presented
The band is shown as fronted by the female singer as she is the only one featured on the cover, this image of the artist also presents her as an independent woman.
The writing of the band is in a handwritten style which links to the natural feel of the background in the image. The font is also feminine looking which is suitable as the artist is a woman. The text colour is white as it is available to stand out clearly against the black background.
Target Audience
From the image it is not clear who the target audience is however, from the quirky tones received from the elements discovered such as the colours and lungs prop it seems like the CD would be targeted at teenagers to young adults.
Tagline/Title/Name
There is no tagline on the CD cover, however the album name ‘Lungs’ is commonly linked with singing and the use of this indicates that the artist is a powerful singer.
Representation
The representation portrayed is of women and as the artist is alone on the cover, this indicates that she is strong and independent therefore creating a positive representation of women.
Enigma
The props and colours used have created an enigma as the colouring creates a moody feel with the help of the props creating the impression that the artist is unique.
Image of Band/Artist Presented
The band is shown as fronted by the female singer as she is the only one featured on the cover, this image of the artist also presents her as an independent woman.
Left Inlay
The image on the left inlay is of a low angle image of the artist at a gig holding her hands out to her fans; this indicates that her fans are important to her and the band. The angle of the image shows her to have power over her fans as the audience are looking up to her, therefore this creates the idea that the fans are important to the band and this will make people feel a connection to the them, meaning that they are persuaded to buy the CD.
Right Inlay
Back Cover
The back cover of the CD shows an illustration of lungs with numbers either in the lungs or coming from the lungs which refer to the track numbers on the album. The colours here are black and white which are very simple, therefore allowing the audience to focus solely on the track listings. The tone created from this is quite serious yet quirky at the same time.
The information given underneath is of the bands website in the centre bottom with the barcode situated in the bottom right corner. The additional information is given underneath the website, mentioning a bonus track available. Doing this will persuade audience’s to buy the CD as they will want to receive tracks that they wouldn’t be able to get from anywhere else or possibly just listen to them.
The information given underneath is of the bands website in the centre bottom with the barcode situated in the bottom right corner. The additional information is given underneath the website, mentioning a bonus track available. Doing this will persuade audience’s to buy the CD as they will want to receive tracks that they wouldn’t be able to get from anywhere else or possibly just listen to them.
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