Arctic Monkeys - Cornerstone
Image
The male lead singer in the video is wearing dark skin tight trousers, which is usually associated with young adults predominately males and indie bands. He is also wearing a red top which can connote danger however it can also be associated with lust and passion, for this case it is most likely to associate passion as he is singing about a girl. Simple lighting has been used in order for the audience to focus on the singer only, the lighting only changes towards the end of the song to signify the building up of the song. This style of lighting makes the audience believe that the band want to have them focus on the song itself and not the video.
The video does not contain any certain camera shots/movements as it is on a fixed place and the singer in the video walks closer and further away. By doing this it creates verisimilitude for the audience as there are no distractions from the singer.
Editing
No cuts are used throughout the video so the audience focus solely on the singer and the song itself. A blur effect has been used however it does not seem to achieve any purpose, so it could have been the camera man focusing the camera on the singer so the audience is attracted to him. An old film effect has been used to show that the video is the most important thing overall.
No cuts are used throughout the video so the audience focus solely on the singer and the song itself. A blur effect has been used however it does not seem to achieve any purpose, so it could have been the camera man focusing the camera on the singer so the audience is attracted to him. An old film effect has been used to show that the video is the most important thing overall.
Target Audience
The target audience is teenagers and young adults as the clothes the singer is wearing a reflective of these ages. The singers messy hairstyle also reflects this target audience
Mode of Address
The use of point-of-view shots allows the audience to spoken to/become connected to the singer therefore becoming connected to the band. The lighting also allows the audience to spoken to as the lighting is simple therefore the focus becomes attached to the singer/band.
The target audience is teenagers and young adults as the clothes the singer is wearing a reflective of these ages. The singers messy hairstyle also reflects this target audience
Mode of Address
The use of point-of-view shots allows the audience to spoken to/become connected to the singer therefore becoming connected to the band. The lighting also allows the audience to spoken to as the lighting is simple therefore the focus becomes attached to the singer/band.
Narrative Structure
There is no clear narrative to the song therefore Todorov and Propp’s theories do not apply.
There is no clear narrative to the song therefore Todorov and Propp’s theories do not apply.
Representation
The main representation in the video is youth by the singers choice of clothes.
The main representation in the video is youth by the singers choice of clothes.
Enigma
The use of having no other characters or background create and enigma for the audience as they are unaware what the singer is referring to in this song, therefore it grabs audience’s attention.
The use of having no other characters or background create and enigma for the audience as they are unaware what the singer is referring to in this song, therefore it grabs audience’s attention.
Attract Audience
The elements that attract the audience by creating a connection with them are the use of point-of-view shots, barely any lighting being used and the type of costumes worn by the singer to represent youth therefore attracting their target audience.
The elements that attract the audience by creating a connection with them are the use of point-of-view shots, barely any lighting being used and the type of costumes worn by the singer to represent youth therefore attracting their target audience.
Image Presented of Band/Artist
The band of presented as being fashionable, which is deduced from their costumes and want to be taken serious, which is seen from the little lighting there is within the video.
The band of presented as being fashionable, which is deduced from their costumes and want to be taken serious, which is seen from the little lighting there is within the video.
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