Comparable Products Music Videos

The Kooks - Naive

Image
The male lead singer in the video is wearing a dark leather jacket, which is usually associated with young adults predominately men and indie bands. The female in the video is wearing a pink coloured top and small black pants, the colour pink has connotations of femininity which portrays her to be quite inferior to the males in the video. The small black pants have connotations of the female being dangerous as black is not a common usually associated with women. Dark lighting is used throughout the video, with red filtered lighting being used on the dance floor. The colour red has connotations of danger which could reflect the female character in the clip however it also has connotations of lust, which again reflects the female character as she is cheating on her boyfriend. The style of lighting creates dark and serious tones to the video.

A high angle shot of the woman in the toilet allows the audience to think of her character as low person, therefore making the audience feel superior to her. A mid-shot of the band sitting at the bar allows the audience to see them all together and create a sense of the type/personality of group. A track of the lead singer at the beginning of the video immediately grab’s the audience’s attention as well as emphasising that he is the main singer of the band and the main character in the storyline of the video.

Editing
Straight cuts are used continuously throughout the video creating continuity and verisimilitude for the audience. The pace of the edits are quite fast which reflect and work well with the fast pace lyrics and beat of the song.

Target Audience
The target audience is teenagers and young adults as the band and other characters are representing these through their fashions.

Mode of Address
The use of point-of-view shots allows the audience to spoken to/become connected to the singer therefore becoming connected to the band. The lighting also allows the audience to spoken to by creating gloomy tones to the video and song.

Narrative Structure
Todorov’s theory can be applied to this video:
Equilibrium: The main singer goes out to club
Disruption: The singer notices his girlfriend with another man
Recognition of Disruption: The singer leaves them
Attempt to Repair Equilibrium: The singer sits with his friends in order to forget
Reinstatement of Equilibrium: The singer has fun with his friends(band members)

Propp’s theory could potentially be applied here as the female character is portrayed as a villain and the main singer as the hero that is affected by the villain.

Representation
The main representation in the video is youth by the props of alcohol and the costume of the characters which represents youth as being rebellious and naive, hence the song title. Women are also represented negatively by being presented as promiscuous by the small black pants of the female character.

Enigma
The use of flashbacks help to create an enigma for the audience as the audience don’t know the full story of the couple’s relationship from the video. The use of tracking at the start of the video also creates and enigma as the audience clearly see he is important to the story and the band, as he is the main singer.

Attract Audience
The elements that attract the audience by creating a connection with them are the use of point-of-view shots, serious lighting used and the type of costumes worn to show that the band represent youth therefore attracting their target audience.

Image Presented of Band/Artist
The band of presented as being fashionable, which is deduced from their costumes and want to be taken serious, which is seen from the lighting and storyline of the video.