Florence + The Machine - ‘Lungs’
Image
The artist is wearing the same clothes as she is on the CD cover; she is also wearing the lungs around her neck, this creates a serious yet quirky feel to the band. This makes the CD and band easily recognisable for the audience in a shop. The image is the largest thing on the advert and is the only colour allowing the focus to be on the artist and stand out easily against for the audience.
Copy
The bands’ name is in a handwritten font style, which is quite feminine linking with the woman on the advert. The other text, predominately the word ‘Lungs’ and what is underneath it, is simple and structured in comparison yet is effective as it shows the important information clearly.
The white font colour stands out against the black eye catching background making it attention grabbing for the audience. The audience are spoken to by there being a list of certain popular songs so that the audience would want to go out and buy the CD in order to hear other songs by the band.
Target Audience
There is no specific target audience however the dark colours and serious tone that has been created allow for the assumption of the target audience to be older teenagers to young adults.
Tagline/Title
No tagline has been used however the album name is in a larger text so it stands out clearly for the audience when buying the CD. The use of the listings ‘CD, Deluxe CD, Vinyl, Digital’ also stands out allowing the audience to see a list of different ways in which they can listen to the album.
Representation
The main representation from this advert is women as the only person on the advert is a woman and she is portrayed as being strong and independent.
Enigma
An enigma has been created from the use of specific songs to attract the audience, as they would want to buy the CD and listen to more by the band. The dark colours and simplicity of the advert also create an enigma.
Attract Target Audience
Since the target audience is women, the female on the advert will attract audiences as they can relate to her if they are of a similar age. The single image and dark background also attract the audience because of its simplicity.
The artist is wearing the same clothes as she is on the CD cover; she is also wearing the lungs around her neck, this creates a serious yet quirky feel to the band. This makes the CD and band easily recognisable for the audience in a shop. The image is the largest thing on the advert and is the only colour allowing the focus to be on the artist and stand out easily against for the audience.
Copy
The bands’ name is in a handwritten font style, which is quite feminine linking with the woman on the advert. The other text, predominately the word ‘Lungs’ and what is underneath it, is simple and structured in comparison yet is effective as it shows the important information clearly.
The white font colour stands out against the black eye catching background making it attention grabbing for the audience. The audience are spoken to by there being a list of certain popular songs so that the audience would want to go out and buy the CD in order to hear other songs by the band.
Target Audience
There is no specific target audience however the dark colours and serious tone that has been created allow for the assumption of the target audience to be older teenagers to young adults.
Tagline/Title
No tagline has been used however the album name is in a larger text so it stands out clearly for the audience when buying the CD. The use of the listings ‘CD, Deluxe CD, Vinyl, Digital’ also stands out allowing the audience to see a list of different ways in which they can listen to the album.
Representation
The main representation from this advert is women as the only person on the advert is a woman and she is portrayed as being strong and independent.
Enigma
An enigma has been created from the use of specific songs to attract the audience, as they would want to buy the CD and listen to more by the band. The dark colours and simplicity of the advert also create an enigma.
Attract Target Audience
Since the target audience is women, the female on the advert will attract audiences as they can relate to her if they are of a similar age. The single image and dark background also attract the audience because of its simplicity.
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